The idea for Pearl Street Treats was really formed over a period of time. It was a combination of a desire to see a robust revitalization of our Historic Downtown Jeffersonville which I was dismayed to realize had been neglected and taken for granted for far too long. I had been invited to join the Board of Directors for a dedicated group of volunteers serving on a great revitalization organization called Jeffersonville Main Street.
This group was making tremendous inroads into turning the wonderful charming area our quaint downtown area truly was and could be. New merchants were opening shops, residents were improving their homes, the streetscapes were improved, concerts and events were happening, people were returning and life was happening again!
One of the missing elements I believed was needed in our downtown area however, was an ice cream shop. With summer events and new restaurants I thought it would be great to have a place to get a good treat and stroll down our sidewalks and enjoy the day or evening.
We did not have any takers for my idea however.
In 2014, when Jeffersonville decided where to place the landing for the Big 4 Pedestrian Bridge and I realized it was right beside a little bungalow home that my husband and I owned, it was absolutely decided that there was the ice cream shop I had longed for and I was going to do it!
In planning, my nephew who is a young man with small children took me aside and suggested that I should consider frozen yogurt instead of ice cream I listened. He took me to a frozen yogurt shop so I could try it and explained how much healthier it was, parents allowed their kiddos to have it over ice cream, and how popular it had become, the choices available and… I was sold.
I researched the types of frozen yogurt and found that the premium brand was Yo Cream made by Dannon and promptly enrolled in Yo Cream University. I traveled to Orlando and spent an intense course time in learning all about the frozen yogurt industry.
We opened Pearl Street Treats in April of 2014 shortly before the Indiana side of the Big 4 Pedestrian Bridge was open. That time prior was very discouraging because we had very little business but once the bridge opened it has been wonderful.
Our goal is to be the first warm welcoming faces to visitors coming off the bridge and to offer them refreshment and a bit of rest. With this the hope is that they will be encouraged to venture further into our wonderfully revitalized Historic Downtown Jeffersonville and return time and time again.
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